![]() But even when the game welcomed a healthy 2.2 million monthly players as PopCap acquired developer ZipZapPlay in April 2011, Baking Life's future was still being decided. In its glory days back in August 2010, Baking Life enjoyed 6.7 million monthly players, according to ISG, numbers that some games today even aspire to. As such, we are reallocating resources to games that we are developing for future release." "The Baking Life player numbers have dropped in such a way that Baking Life is no longer performing well enough to justify continued support. "Unfortunately, we had to make a very difficult decision to shut down the game," PopCap VP of communications Garth Chouteau told Inside Social Games (ISG). Due to poor performance, the game will be no more come Jan. It's downright depressing out there, folks, and EA-owned PopCap's sad decision to shut down ZipZapPlay's one leading Facebook game doesn't make it any better. Between the Internet being a Debby Downer about SOPA and now Baking Life closing, this would have been the perfect day to roll right back into bed.
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